Event Outline - Updates to follow
|8.15am||Conference begins - Mike Gencher (MC)|
|8.30am-9.10am||Keynote: Accountability in Ad Spend
David Gaines, CEO Maxus
In 2010 Maxus announced it would give preference to ABA web audited sites when buying online. Hear from Maxus CEO, David Gaines about the importance of accountability in ad spend and the impact that the decision has had on the company and the importance it has held in the intervening years.
|9.15am -10.00am||The Game is on - Building and monetising powerful cross-platform brands
Kim Williams AM, CEO, News Limited
|10.05am-10.40am||The Changing Nature of the Advertising Proposition
Panel: Louise Barrett, Director of Sales ACP Magazines & Ed Harrison, Commercial Director, Fairfax Metro Media
Moderator: Kate Mills, Editor, BRW
Louise Barrett, Director of Sales at ACP and Ed Harrison, Commercial Director at Fairfax Metro Media share their insights and expertise in the role that accountability plays in the marketing mix as the media moves from a purely print to multi-platform approach.
|10.45am-11.10am||Morning tea and networking in the Bayside Terrace Room|
|11.15am-11.45am||Australian Marketing Institute: Changes in Media Expenditure and the challenges posed to Marketers beyond 2012
Ian Alwill, President, Alwill Associates
What are the key issues marketers have to consider today when planning campaigns across platforms and what impact does this have on publishers?
|11.45-12noon||The Media Landscape and Accountability beyond 2012
John Sintras, CEO Starcom MediaVest Group
What will the future hold and where will the opportunities lie for advertisers? How can savvy publishers peak the interest of media buyers and what role should media metrics play in media buying as masthead reporting becomes the norm.
|12.00pm -12.50pm||On the Couch: Confronting the future
Moderator: Tim Burrowes, Editor-in-Chief, Mumbrella
Panellists: John Sintras, CEO Starcom MediaVest Group; Nicole Sheffield, CEO NewsLifeMedia; Simon Davies, Head of Print, OMD; and Mark Crowe, CEO Australian Marketing Institute
The role of media and accountability - the panel's views
Delegates pick up their complimentary bottle of premium wine