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Accountability in Ad Spend


Event Outline - Updates to follow and subject to change

Register Today - Tickets From $120 (Incl. GST)

TIME

SESSION

8.15am Registration opens
8.45am

Conference begins - Bridie Barry, SkyNews Business - reporter and co-host of MediaWeek

8.55am-9.25am

Keynote

Media transformations: time waits for no man

Simon Van Wyk, Founder HotHouse Interactive
Simon will confront delegates with his views on the challenges of competing for eyeballs in a multi-platform world. Simon’s background working with major advertising and marketing brands gives him a unique view of our industry’s greatest challenges – how does publishing fit into the new content world?

9.25am -10.45am   

The Case Studies Session – Managing brands across multiple platforms.

Three publishers share their experience and insights; managing their brands across multiple platforms; the power of print; managing the digital experience and developing revenue streams for the future.


This is a session is for every publisher expanding beyong print.


Hear from your peers, capture ideas, concepts and programmes you can implement in your own business:


• insights, tips and pitfalls of managing brands across print, digital and beyond

• how a major brand launched into print and events

• how one publisher is monetizing across print and digital

• why print continues to deliver for advertisers

Three Case Studies:

Case Study 1 – Sally Polihronas, Grand Designs Live

Case Study 2 – Tim Burrowes, Mumbrella

Case Study 3 – Peter Zavecz, Pacific Magazines

10.45am-11.15am

Morning tea and networking in the Bayside Terrace Room 

11.15am-11.40am

Special announcement: Paul Dovas, CEO AMAA

AMAA audited website measurement announcement

11.40am-12.10pm

Is Online Advertising Funding Illegal Activity?

Every advertiser, marketer and publisher should know about this important issue and how we can work together to protect our clients’ brand integrity and protect publishers and content providers in the online world.

Join content industry specialists Vanessa Hutley and Andrew Harris with the AMAA’s Paul Dovas to learn more about this issue and how you can be involved.

12.10pm -13.00pm

The Panel – Discussing the issues facing advertisers, publishers and the media industry today with Q&A from the audience.

Moderator: Lara Sinclair online editor - Media Section, The Australian

Panelists:

  • Mat Baxter - UM
  • Jo Gaines - Brandscreen
  • Vanessa Hutley – Music Rights Australia
  • Alun Probert, Executive Director Communications, NSW Govt.
  • Simon van Wyk, HotHouse Interactive
13.00pm-13.15pm

Conference wrap-up

13.15pm

Conference close
Delegates pick up their complimentary bottle of premium wine