Download the latest Rules and Audit Guidelines for the audit services offered by the ABA.
Alternatively, access a range of Audit Tools to help you prepare for your Audit on the link below.
> ABC Audit Guidelines June 2008
NB. New ABC Audit Guidelines will be available soon
Here are CAB's Rules, By-Laws and Reporting Standards for each audit service.
1. Print Distribution Audit Reporting Standard
> CAB Print Distribution Audit Reporting Standard, October 2009 V3
Print Audit Guide Series
CAB has developed a series of guides to assist publishers understand the audit requirements for each of the different distribution types reported in a CAB Print Audit. Download the guides that refer to your type of distribution
CAB Optional Exclusions for Community Newspapers – Dec 2010
Retail, Newstrade & Single Copy Sales
Copies Delivered by Request for Redistribution to Individuals
Individually Delivered to Residential or Commercial Locations
Delivery to Multi-Residential Locations
Regional or Geographical Editions
Summary of Amendments to CAB Print Distribution Audit Reporting Standard (Oct 2009)
2. Profile Demographic Audit
> CAB Profile Demographic Audit Rules
4. Email Newsletter Audit Reporting Standard
> CAB Email Newsletter Audit Rules – 2008
6. Exhibition/Conference Attendance Audit Reporting Standard
> CAB Exhibition Audit Rules
7. Unaddressed Distribution Audit Reporting Standard
> CAB Unaddressed Audit Rules - 2008
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
