Audited Website Measurement Service

  • Members receive industry agreed, audited trading metrics

  • Show Advertisers & Agencies that your numbers can be trusted

  • Gain competitive advantage through the AMAA network

AMAA Orange TickThe AMAA Audited Website Measurement Service provides independently audited website measurement to the Australian media industry. Combining industry agreed metrics, a rigorous audit framework and world-class technologies, the service provides accuracy and trust for those engaged in buying and selling advertising on the web. Audited publishers receive the AMAA Orange Tick to use on their website, media kits and promotional materials. Advertisers and Agency Members have access to the AMAA’s reporting systems to assist with their planning and placement of advertising on audited websites.

How it Works

Website publishers receive a tag from the AMAA to place on their website. Once the tag is installed, the website undergoes a complete and comprehensive audit to assess:

  • Compliance to AMAA Measurement Rules and Guidelines

  • Correct placement and execution of tags across the site

  • Accuracy of data being generated

Once the website has passed the initial audit, it is listed in AMAA’s eData portal displaying the following audited metrics on a monthly basis:

  • Average Daily Unique Browsers

  • Page Impressions

  • Session data such as average page duration and time spent

Further audits are conducted by the AMAA on an ongoing basis including site scanning and data monitoring, with manual audits occurring at least twice per year.

Audit Framework

The AMAA Audited Web Measurement Service has been developed with a framework that leverages four key elements:

  1. The Digital Analytix platform from comScore for the analytics engine
  2. SuperTag, a tag management system that allows for ease of tag deployment and maintenance
  3. Site Scanning Technology from ObservePoint
  4. AMAA’s Audit & reporting framework

AMAA Masthead Reporting

The AMAA Masthead Reports are where advertisers and agencies can find the full picture for each audited media title in Australia. The Masthead Reports are also focused on helping advertisers to find niche media offerings through our detailed listings of B2B and specialty websites. The Audited Media Masthead Reports are the only place where media-buyers can find audited figures for print, websites, digital editions, email newsletters, mobile and exhibitions.

Masthead Report


Sign Up Now

Web audit fees start at just $120 per month for a small site. To sign up to the Web Audit Service please call us on 02 8912 6018 or email us at webaudit@auditedmedia.org.au