Website Audits
The ABA Digital Audit Service is the only service that audits and verifies audience metrics and measurement rules compliance for digital properties and reports these audit results in both the ABA and Nielsen media-planning directories.
Audited Members receive:
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The highest standard of audited figures in Australia
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Verification for Industry Rules Compliance
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Audit logos bearing the ABA's green tick of approval
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Digital figures listed alongside ABA print circulation figures
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Website listing in Nielsen's Market Intelligence rankings
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Participation in our Digital Watchdog Committee
Introduction to the Web Audit Service
The ABA Web Audit Service audits and verifies audience metrics and measurement rules compliance for websites and reports these audit results within the ABC/CAB eData platform and Nielsen Online’s Market Intelligence system (with an audit verification symbol ).
The ABA Web Audit service will provide a complete (360°) audit of digital properties, including verification of:
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compliance to ABA Measurement Rules and Guidelines;
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the accuracy of reported audience figures (including validation of traffic fluctuations)
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correct placement and number of tags per page by online publishers;
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correct publisher configuration within Nielsen and ABA systems, including validation of site definitions, brand roll-ups and categorisation;
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supplementary digital channels including: Digital Editions, Email Newsletters, Mobile Sites and Video
Why is an ABA Audited figure the most trusted in the market?
An ABA audited figure is the only number in Australia that has been independently audited to ensure that it has not been manipulated by the publisher and is not in any breach of industry measurement rules. In December 2009, the MFA endorsed ABA audited figures as the highest standard for census-based market metrics in Australia.
To compare how the ABA Audit Service differs to web analytics tools such as Google Analytics, refer to this article: Web Audits versus Google Analytics.
Audited Members receive:
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The highest standard of audited figures in Australia
-
Verification for Industry Rules Compliance
-
Audit logos bearing the ABA's green tick of approval
-
Reporting widget that automatically displays your most up-to-date web traffic figures
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Digital figures listed alongside ABA print circulation figures
-
Website listing in Nielsen's Market Intelligence rankings
-
Participation in our Digital Watchdog Committee
Audit Process
What: The ABA will audit measurement rules compliance and the usage and placement of web measurement tags from the accredited web analytics system, Market Intelligence and how the system is configured to collect and report that user's traffic.
When: A comprehensive audit will occur for each member upon joining, with further random audits of data to be conducted on a monthly basis. Market Intelligence’s system accreditation will be reviewed annually.
Who: The audit will be conducted by qualified ABA auditors under the guidance of the ABA‘s Digital Services Manager. The ABA’s extensive international network of web traffic professionals and auditors will ensure a global best practice approach to Website audits.
Listings
The ABA Digital Audit Service is the only service in Australia that ensures your digital brands are listed in both of the key media-planning directories for advertisers and agencies:
ABA Masthead Reports:
The ABA Masthead Reports is where advertisers and agencies can find the full picture for each audited media title in Australia. The Masthead Reports are also focused on helping advertisers to find niche media offerings through our detailed listings of B2B and specialty websites. The ABA Masthead Reports are the only place where media-buyers can find audience figures for print, websites, digital editions, email newsletters, mobile and exhibitions.
Find out more about the ABA Masthead Reports.
Nielsen Market Intelligence:
Market Intelligence is the Australian currency for daily website rankings for over 1000 ad-supported websites and is used by hundreds of agency personnel every month. Some publishers have been able to triple their advertising revenues in a single month after they were listed in the media-buying systems and seen by new advertisers.
Click to visit the Nielsen website
Which Websites Can You Trust?
Read the Safe List to find out which sites are audited. An ABA Green Tick means a website is rules-compliant and their figures have been independently verified for accuracy.
Sign Up Now
Web audit fees start at just $95 + GST per month for a small site. To sign up to the Web Audit Service please call us on 02 8912 6009 or email us at webaudit@auditbureau.org.au.
Need Access To Web Figures?
Contact webaudit@auditbureau.org.au to organise a FREE trial registration to the ABA Masthead Reports, your one-stop portal for print and digital audited data.
Web Watch Newsletter
Subscribe to the Web Watch Newsletter to receive rules updates, website category reports and other important industry measurement announcements by emailing webaudit@auditbureau.org.au .
