Why Audit Your Event?
Not everyone is honest
This is nothing new, event organisers use numbers associated with their shows performance to sell to a wide range of stakeholders including marketers, exhibitors and sponsors. This is not to say all event organisers are dishonest. However, there is only one way to certify that your shows attendance and performance figures are true, and that is through a CAB Event Audit.
A CAB Event Audit will verify that your shows attendance and performance figures are exactly what you claim them to be, delivering accountable and trustworthy metrics to your stakeholders.
Increase your show's visibility
We are building event audit results into our eData portal. Our eData portal is a section of our website accessible to members including media agencies, buyers and advertisers who use the resource to build campaigns. And guess what? All the performance data are audited, providing confidence to media buyers and eliminating misdirected campaigns.
Pave the way for an industry standard and a healthy ecosystem
The Exhibition Audit Reporting Standard was developed November 2011 by event organisers who worked on defining performance metrics and developing an audit service that would lift the event industry’s profile. These are your standards. The event audit service contributes to the health of the event industry’s ecosystem, from providing exhibitors confidence to spend their marketing budgets within the industry to assisting event registration suppliers in their compliance to industry agreed registration standards.
Become a member of the CAB
You should also know that we are more that just auditors. We know how to promote our members to advertisers and media buyers. We do this through face-to-face presentations, ad campaigns, sponsorships, speaking engagements and collaboration with industry associations.