Masthead Reports

The ABA Masthead Reports showcase crossmedia figures for audited titles, displaying audience and circulation numbers for each media channel including Print, Websites, Digital Editions, Email Newsletters and Exhibitions.

The ABA Masthead reports show digital audience figures in the same online directory as ABC and CAB print circulation figures.

Since launching these reports in February 2010, there are already numerous titles available with Masthead Reports.

Click to View Sample Masthead Reports:     

What Is Shown In The Masthead Reports?

1. Audited Data:

• ABC/CAB Print Circulation figures

• Nielsen Website Audience figures, including all key metrics such as Unique Browsers, Page Impressions and Session Duration.

• CAB Digital Edition Audience figures, showing the number of unique views of a digital publication

• CAB Email Newsletter figures, showing the average number of successful recipients of an email newsletter or edition

2. Publisher Information for Advertisers:

• Description of the title and the type of audience it reaches

• Advertising sales contact information

• A link to a media kit and other supporting sales information

Where Can I Find The ABA Masthead Reports?

The ABA Masthead Reports are available by logging into eData on the ABA website: http://www.auditbureau.org.au and then by selecting the [Masthead Report] tab. The Masthead Report homepage will show an alphabetical list of logos for all audited publications that have a Masthead Report. Click on a logo to view the Masthead Report for a publication.

Audited print publications that also have digital data will appear with a Masthead logo next to their Print figures under the [Print] tab. Click the Masthead Icon to view the Masthead Report for the publication.

Who Has Access To The Masthead Reports?

The ABA Masthead reports are only available to ABA members which include publishers, agencies and advertisers.
To view the latest figures, contact webaudit@auditbureau.org.au to organise a FREE trial registration to the ABA Masthead Reports, your one-stop portal for print and digital audited data.

The ABA Masthead Reports enable you to search by:

•  Masthead Title (Website or Publication name)

• General Category (e.g. Business, Entertainment, News etc)

• Keywords (including Publisher Name, Audience Type, Content Type or Media Type)