ABC Total Masthead Reporting

ABC Reporting underwent a major facelift as of 24th March 2012. Members can now elect to report all digital version sales for a publication and combine them with print-only sales to create a de-duped Average Total Masthead Sales number.

In a nutshell, the ABC Paid Media Audit rules include:

  • Metrics for Digital Version Sales of a publication

  • The introduction of stand-alone digital publications

  • Sales reporting for Average Total Paid Masthead Sales, which includes:

  1. Average Net Paid Print Only Sales

  2. Average Net Paid Digital Only Sales

  3. Average Net Paid Packaged Print & Digital Subscription Sales

To access the ABC Print Audit (Paid Circulation) Rules, Guides & Reporting Schedules.