In November, over 760,000 Australian niche professionals visited B2B and Niche Industry websites, slowing slightly with 4.4% less Unique Browsers visiting these sites compared to the previous month. BNET Australia continued to lead this sector despite losing 18% of traffic from the previous month. Mumbrella (#3), Australian Anthill (#13) and Investment & Technology (#17) have all gained ground against the trend, each moving up a spot in the rankings. The largest change was Human Resources Leader moving up five places into the #12 position. Australian Anthill was the most engaging audited site in November with the highest average session duration of 3 min 45 secs.
Rank |
Website Name |
Audit Status |
Publisher |
Ave Daily |
Monthly |
UB |
Page |
Frequency |
Session |
1 |
BNET Australia |
|
CBS Interactive |
9956 |
271928 |
-18.02 |
589454 |
1.15 |
03:01 |
2 |
smartcompany.com.au |
Not Audited |
First Digital Media |
*3840 |
|
||||
3 |
Mumbrella |
|
Focal Attractions |
3287 |
54392 |
7.37 |
271467 |
2.29 |
03:09 |
4 |
cch.com.au |
Not Audited |
CCH Australia |
*2841 |
|
||||
5 |
ARN |
|
IDG Communications |
2702 |
52028 |
-2.53 |
228097 |
1.85 |
02:45 |
6 |
CRN |
|
Haymarket Media |
1907 |
37515 |
-5.9 |
139975 |
1.74 |
02:37 |
7 |
quicken.com.au [PClk] |
Not Audited |
Postclick |
*1306 |
|
||||
8 |
Lawyers Weekly |
|
LexisNexis |
1129 |
23664 |
-6.36 |
100920 |
1.57 |
02:26 |
9 |
flyingsolo.com.au [MedSm] |
Not Audited |
Flying Solo |
*997 |
|
||||
10 |
channelnews.com.au |
Not Audited |
4Square Media |
*835 |
|
||||
11 |
CIO |
|
IDG Communications |
788 |
20256 |
-0.69 |
57809 |
1.26 |
03:01 |
12 |
Human Resources Leader |
|
LexisNexis |
661 |
16663 |
62.41 |
45271 |
1.25 |
02:26 |
13 |
Australian Anthill |
|
Anthill Enterprises |
604 |
13223 |
-12.75 |
41934 |
1.55 |
03:45 |
14 |
MIS Australia |
|
Fairfax Digital |
457 |
8719 |
-24.84 |
28228 |
1.76 |
01:46 |
15 |
SC Magazine |
|
Haymarket Media |
408 |
9724 |
-7.43 |
26883 |
1.34 |
03:18 |
16 |
maus.com.au [MedSm] |
Not Audited |
Corprat |
*400 |
|
||||
16 |
Investment and Technology |
|
Conexus Financial |
363 |
7201 |
10.39 |
27463 |
1.66 |
01:44 |
18 |
theinsidetrader.com.au [3di] |
Not Audited |
Equilibrium Enterprises |
*342 |
|
Source: Nielsen Market Intelligence – Domestic Traffic, November 2009.
* Non-audited sites have not requested to be independently verified by the ABA for measurement rules compliance, therefore these sites appear in this ABA report with only an indicative unaudited Average Daily UB figure.
This ABA report of B2B and Niche Industry Websites includes sites that target their content to these markets: B2B, SME, entrepreneurs, specific professions and niche industries. This report excludes general business and information technology news, stockbroking sites, local search and business directories. New sites reporting in December: InvestorDaily, Morningstar, Mortgage Business and Inside Waste Weekly.
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