The ABA’s Web Audit Service Launch went off with a bang this month with the first event held in Sydney at the Australian Museum, June 2nd and the Melbourne Museum, June 3rd.
With the sun streaming in from the wrap around balcony of the Terrace in Sydney and the leafy backdrop of Treetops in Melbourne, industry leaders came together to be the first to learn of the new Web Audit Service. The significance of the museums as venues symbolised the ABA’s transition from the past into the future of media measurement.
Over 150 Media Buyers, Advertisers and Publishers attended to hear speakers talk about the new service and its relevance to the market. Please visit our gallery to see who was there. You can also view our press release by clicking here.
Leading industry speakers included:
Gordon Towell, CEO, Audit Bureau of Circulations and Circulations Audit Board (known as the ABA)
Dr Stephen Hollings – ABC Chairman and Group Sales Director, News Limited
Megan Clarken – Managing Director, Nielsen Online
Carol Morris – Executive Director, Media Federation of Australia & Steve Sinha, MFA Melbourne Chair and Managing Director, OMD Melbourne
Paul Fisher – CEO, IAB Australia
The speakers gave the audience invaluable insight into the development of the service and the benefits that it will deliver, identifying why this audit is a necessity in today’s environment with the push from advertisers for publishers to provide numbers they can trust in the digital space.
The session concluded with a panel discussion which generated much discussion and interest which has resulted in the first members committing to the Web Audit Service on the day.
As a leading media buyer commented ‘Every media buyer and planner should demand audited web data. There are no excuses for online publishers not to get audited given how inexpensive the ABA’s Web Audit service is!’.
.......or alternatively, find out more;
ABA Web Audit Service
ABC Web Audit Service Brochure
CAB Web Audit Service Brochure
Press Releases
To contact us, call Alexx Cass or Heather Craven on 02 9954 9800 or email webaudit@auditbureau.org.au
Advertiser and Media Buyer Survey Results Released by the ABC and CAB
5th February 2010 - It has been confirmed by agencies and advertisers that audited circulation data plays a vital role in media planning and purchasing decisions.
CAB Publicity Correction
4th February 2010 - The Board of Directors today issued a Publicity Correction regarding CAB member Convenience & Impulse Retailing magazine following the resolution of a publicity matter made by Retail Media.
Industry Associations Meet
22nd January 2010 - A meeting yesterday between representatives from the MFA[1], the IAB Australia[2] and the ABA[3] resulted in a greater commitment towards standardisation and transparency of online audience metrics.
ABA Web Audit members approve digital audit standards on October 9, 2009
October 9, 2009 - The ABA’s Digital Watchdog Committee, formed following the launch of the ABA Web Audit Service in July, held its inaugural meeting on September 30, 2009.
ABA Web Audit Service builds momentum on September 25, 2009
September 25, 2009 - Publishers have raced to take advantage of the Audit Bureaux of Australia’s Web Audit Service, with the number of Australian online sites submitting for audit more than doubled in the last month.
CAB Education Series Begins on August 18, 2009
August 18, 2009 - Over the next few weeks CAB will be on the road taking the new Rules out to members and auditors through a series of workshops being held in capital cities around the country.
Launch of IASH Australia brings greater accountability for online advertising.
August 7, 2009 - Twelve of Australia’s leading online advertising companies yesterday announced the formation of IASH Australia (Internet Advertising Sales Houses of Australia), the industry body that will take over the mantle from IANA to bring greater accountability for online advertisers.
CAB adds even more data on July 20, 2009
July 20, 2009 - CAB has added new audited data to eData, CAB's online data access portal, following the completion of additional audits for the period ending March 2009.
CAB adds more data on June 30, 2009
June 30, 2009 - Following the release of data for the period ended March 2009 through the new web site, a number of CAB members’ audited data and publisher’s statement have been received and have now been added to the database.
