The ABA’s Web Audit Service Launch went off with a bang this month with the first event held in Sydney at the Australian Museum, June 2nd and the Melbourne Museum, June 3rd.
With the sun streaming in from the wrap around balcony of the Terrace in Sydney and the leafy backdrop of Treetops in Melbourne, industry leaders came together to be the first to learn of the new Web Audit Service. The significance of the museums as venues symbolised the ABA’s transition from the past into the future of media measurement.
Over 150 Media Buyers, Advertisers and Publishers attended to hear speakers talk about the new service and its relevance to the market. Please visit our gallery to see who was there. You can also view our press release by clicking here.
Leading industry speakers included:
Gordon Towell, CEO, Audit Bureau of Circulations and Circulations Audit Board (known as the ABA)
Dr Stephen Hollings – ABC Chairman and Group Sales Director, News Limited
Megan Clarken – Managing Director, Nielsen Online
Carol Morris – Executive Director, Media Federation of Australia & Steve Sinha, MFA Melbourne Chair and Managing Director, OMD Melbourne
Paul Fisher – CEO, IAB Australia
The speakers gave the audience invaluable insight into the development of the service and the benefits that it will deliver, identifying why this audit is a necessity in today’s environment with the push from advertisers for publishers to provide numbers they can trust in the digital space.
The session concluded with a panel discussion which generated much discussion and interest which has resulted in the first members committing to the Web Audit Service on the day.
As a leading media buyer commented ‘Every media buyer and planner should demand audited web data. There are no excuses for online publishers not to get audited given how inexpensive the ABA’s Web Audit service is!’.
.......or alternatively, find out more;
ABA Web Audit Service
ABC Web Audit Service Brochure
CAB Web Audit Service Brochure
Press Releases
To contact us, call Alexx Cass or Heather Craven on 02 9954 9800 or email webaudit@auditbureau.org.au
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
