The ABA’s Web Audit Service Launch went off with a bang this month with the first event held in Sydney at the Australian Museum, June 2nd and the Melbourne Museum, June 3rd.
With the sun streaming in from the wrap around balcony of the Terrace in Sydney and the leafy backdrop of Treetops in Melbourne, industry leaders came together to be the first to learn of the new Web Audit Service. The significance of the museums as venues symbolised the ABA’s transition from the past into the future of media measurement.
Over 150 Media Buyers, Advertisers and Publishers attended to hear speakers talk about the new service and its relevance to the market. Please visit our gallery to see who was there. You can also view our press release by clicking here.
Leading industry speakers included:
Gordon Towell, CEO, Audit Bureau of Circulations and Circulations Audit Board (known as the ABA)
Dr Stephen Hollings – ABC Chairman and Group Sales Director, News Limited
Megan Clarken – Managing Director, Nielsen Online
Carol Morris – Executive Director, Media Federation of Australia & Steve Sinha, MFA Melbourne Chair and Managing Director, OMD Melbourne
Paul Fisher – CEO, IAB Australia
The speakers gave the audience invaluable insight into the development of the service and the benefits that it will deliver, identifying why this audit is a necessity in today’s environment with the push from advertisers for publishers to provide numbers they can trust in the digital space.
The session concluded with a panel discussion which generated much discussion and interest which has resulted in the first members committing to the Web Audit Service on the day.
As a leading media buyer commented ‘Every media buyer and planner should demand audited web data. There are no excuses for online publishers not to get audited given how inexpensive the ABA’s Web Audit service is!’.
.......or alternatively, find out more;
ABA Web Audit Service
ABC Web Audit Service Brochure
CAB Web Audit Service Brochure
Press Releases
To contact us, call Alexx Cass or Heather Craven on 02 9954 9800 or email webaudit@auditbureau.org.au
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
